start with the mindset, I'm building it to get out.

The years will pass anyway - whether we have a good time or not. (unless r gi
your gifts and talents will haunt you if you're not using them.

you can find Joy in work if you choose to.

Build to exit - it will be worth more - it is not tied to you

you have more creativity if you're not at the wheel every day. More ideas.

sell at multiple of net profit plus shackles

Options

• Trade Sale
• List on stock exchange
• Succession - Family to take over business
• Management buy out
• Replace with the General manager
  wages, dividends, equity - make sure you get the equity at the end.

Succession, GM as a backup if none of the kids qualify ;)

Partnerships are fraught with danger always have at least 51%
When you start making money ugly comes knocking

Let your kids see the good side of business not just the bad. bring them along with you

the fastest way to build social capital over the next 5 years is video.
the most valuable videos are your website videos
1 for home page and 1 per rabbit hole (as a minimum)
they need to be well producted and thought through.
not raw - need ot be polished - build rapport, communicate how you're different, include a call to action.

videos - one take - no edits -
you could do image roll and speak over for part of it. that's ok, but not necessary. it can cover some mistakes.

we need
home page
website page
google ads page
ecomm page
3 types website pages
3 types marketing pages.

equals 10 pages.

format of video
Thanks for dropping by ;''' page of our website..
one of the things that makes us unique in the "ads" "website" etc. space is ...
testimonial..
some form of guarantee...
call to action...If you would like to set up a time to catch up, book , or phone number. we'd love to

no teleprompters. no notes. If you don't know you business well enough to do a video, you should not be in business. it's got to come out of a place of being natural.

Everyone's BS radar is strong no teleprompters

whole page of client success

Top 3

Build to exit so we - then we will not be the

Friday Afternoon

need to get content out their in video - don't worry about the content

COLLABORATION Is the game.
Joint Ventures
Strategic Alliances.

who can we collaborate with to promote each other's business?

build awareness for each other. Need 7

Possible; accountants - business coach - radio - insurance - design/photography/branding - it tech - Copy-Writing - bookkeeping

• MDH Accounting -
• New Perspectives Coaching -
• Way FM -
• Be Insured Insurance Services -
• IT Zen -
• Cavaletti Communications -
• Ethical Bookkeeping -

social media shout outs.
networking is a great lead in to collaborations.
source from Linked in
chamber of commerce
website links - 'creatives that we trust'

Build Cash need 7

DISC For Recruiting

accountant should be C

D domanate and go getters - tasks not people - no feelings

I interpersonal Glue - loud and obnoxious - freinds over money

S hard to pick - stable loyal

C super detailed - one typo in page 56 highlighted Very little vision - cold and stoic - could be having a good day but dont tell their face

Sales people D-I

Next Hire ?

outsourcing professional services.

Spirit of Mammon

a false diety - a false God - a plan of the enemy - the goal is to make you an ineffective believer.

it starts so subtle, we need to spot it when it's subtle. never get to the point you want mercy for yourself and justice for somebody else.

You can never do warfare with an enemy you are partnering with.
the biggest missing link in the kingdom is funding

the pressures in the marketplace for a believer are harsher than

keep our eye out for:

Pride

what does pride look like for a marketplace believer?
All the latest stuff cars, boats, etc. and showing it off.
considering yourself better than others, look down on others.

Lust

malicious competitiveness
doing it for God instead of with God.
Own strength.
unteachable, ontouchable.

Gluttony

NO win for your client - screwing them for all you can
Always chasing after more
Living beyond our means and over indulging. Spending more on lifestyle than on our assignment or growing the business.
Hording - Overfilling your Barn

Is a reaction to scarcity mindset - Not trusting GOD

Envy - Nothing to be gained by Envy

Constantly checking out the competition

Insecure, Drowning in a sea of comparison, Might be able to fake it in the moment but can't genuinely champion people's wins, running people down/back-handed compliments

To insecure to let the team be better than you

when it's time to make a decision, just be prepared to lay some things down.
constantly hold everything out before the Lord, and hold it loosely.

very honestly audit your life NOW and say "what do I need to get rid of?" "what is there that I should cut out of my life?" "what do I need to start doing to show more allegience?"

Lay down stop trying to do in own strength

Top for the 2 days

Heather

• Need to get the videos done.
• Make the decisions and create so much momentum that you just hang on for the ride.
• Keep God number 1 in the every day.
• 200k exercise re deploying capital to grow business.

Adrian

• Build to get out long term Goal
• Let Go Let God
• need to Build social capital